Poor sanitation in post-war Japan leads to an alarming amount of food poisoning and dysentery. Realizing the need for a hygienic way to keep hands clean, Shota Saraya establishes the company to replace bar soap in public wash rooms with Japan's first antibacterial liquid soap made from coconut oil and dispenser.
Debut Of Cololo Gargling Solution & Fountain Machine
Air pollution becomes nation-wide problem in Japan during the 1960s.
Air pollution becomes nation-wide problem in Japan during the 1960s. To maintain public health, SARAYA develops gargling solution Cololo and machines similar to water fountains for dispensing, making headlines in the newspaper. Gargling is an important part of Japanese hygienic culture and clears dirt and germs from the mouth and throat to maintain health.
Release Of Yashinomi Detergent
A botanical-based biodegradable kitchen detergent is released
A botanical-based biodegradable kitchen detergent is released In response to the environmental damage caused by petroleum-based detergents that are flooding the market and polluting Japan's waterways, Yashinomi, a biodegradable kitchen detergent is released. Yashinomi is made from coconut oil and palm oil.
Release Of Hand Sanitor S Quick-Drying Alcohol Sanitizer
One of the world's first alcohol based hand sanitizer-dispenser
A new hand disinfectant, Hibiscohol is released. Its rapid and continual antiseptic effect in combination with no-touch dispensers change hand hygiene in the Japanese medical field. Hibiscohol is known as Alsoft outside of Japan.
Best Sanitizers, Inc. and SARAYA team up to bring SARAYA technology to the United States. Yusuke Saraya, son of the founder, takes office as President, leading the company on a path toward global expansion.
Release Of Lakanto Natural Zero Calorie Sweetener
Lakanto, all natural and zero calorie sweetener is released.
Lakanto, all natural and zero calorie sweetener is released. With its great taste and zero effect on blood sugar, Lakanto became one of the most popular natural sweeteners in Japan adding a healthy dimension to SARAYA.
Release Of Acecide High-Level Disinfectant
Acecide, a high-level, biodegradable sterilizer for endoscope
Acecide, a high-level, biodegradable sterilizer for endoscope and surgical equipment reprocessing is released. Acecide exhibits high level of disinfection in a short time without the need for special conditions or equipment.
Release Of Arau, Popular Natural Soap Series
Additive free soap series Arau is released with a full line of
Additive free soap series Arau is released with a full line of body and household soaps. Arau natural soap is formulated with herbal extracts for great cleaning, high biodegradability, and low irritation.
Business Expansion In Overseas
Offices are opened in Hong Kong, Korea, Thailand, Taiwan, China,
While biodegradable and abundant, palm oil can environmental costs on the rainforests where it must be grown. SARAYA joins the RSPO to realize the development and usage of sustainable palm oil and find a coexistance between industry and environment.
Collaborated To Establish The Borneo Conservation Trust
The Borneo Conservation Trust (BCT) is established in Sabah, Malaysia
The Borneo Conservation Trust (BCT) is established in Sabah, Malaysia to secure habitats and migration routes for wildlife in the Borneo rainforest. SARAYA collaborates to establish the BCT and launches cause-related marketing. 1% of the sales of related products are donated to the BCT.
Continuous Expansion Abroad
To respond to dramatic economic development in ASEAN countries,
SARAYA releases Yashinomi Neo, the first product in Japan to be certified by the RSPO using Segregation grade certified sustainable palm oil. Later product was developed into a full household line known as Happy Elephant using RSPO sustainable palm oil (Segregation, Book & Claim). All products now feature sustainable palm oil.
The Launch Of Wash A Million Hands Project In Uganda
SARAYA launches the Wash a Million Hands Project in Uganda
SARAYA launches the Wash a Million Hands Project in Uganda in partnership with UNICEF Japan to improve hand washing access and education to children and mothers in Uganda. The project spawns development of the 100% Hospital Hand Hygiene Project in 2012 to support Uganda patients and nurses by promoting the use of hand disinfectant.
Release Of Smart San Global Line Of Food Sanitation Products
Smart San food sanitation series, developed with high quality
Smart San food sanitation series, developed with high quality products and educational know-how required to meet the strict food hygiene standards of Japan is released for global food industry customers.
Further Expansion Overseas
Offices are opened in Uganda to provide close support to
Offices are opened in Uganda to provide close support to improve public health and in India to respond to the growing market. SARAYA Greentek, a joint venture in Ho Chin Min, Vietnam, was established for expanding SARAYA's Asian market.
Expansion In Cambodia
Happy Handwash Project in Cambodia is launched and SARAYA Cambodia
Happy Handwash Project in Cambodia is launched and SARAYA Cambodia is founded to create a business that not only helps the local economy but also supports improving the health and hygiene of the Cambodian people with a lasting affect on hygiene knowledge.
Acquisition Of The Goodmaid Group In Kuala Lumpur, Malaysia
SARAYA acquires a 100% stake in the Goodmaid Group, a sales
SARAYA acquires a 100% stake in the Goodmaid Group, a sales and manufacturing company for sanitation and hygiene products in Malaysia. Targeting expansion and improved service to ASEAN countries, SARAYA is contributing technological expertise with Goodmaid's business network and manufacturing strength.
Release Of Integrated Washroom Amenity Lineup, Sanilavo
Sanilavo, a washroom amenity lineup created for usability with
Sanilavo, a washroom amenity lineup created for usability with a sense for modern interior design is released. Sanilavo is imagined as a complete solution for changing any washroom into a hygienic and comfortable space.